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Evolving creativity in scientific communication

Scientific research is a creative process requiring combination of rationality and ingenuity in planning, experimentation, data interpretation and inferencing. However, public reporting of scientific results follows standard technical formats and is majorly limited to conference presentations and publication of manuscripts in peer-reviewed journals. Although, standardized and in-depth reporting is essential and familiar to the scientific community; these limited formats of presentation may alienate people from unrelated fields with limited experience in reading journal articles. Additional creative methods of scientific communication would garner wider attention and increase the visibility of scientific research.

Key Areas: Publishing I Science

Series: Science – People & Opinions



Albert Einstein once said, “The greatest scientists are artists as well”, but how many of us would agree with this? Science and creativity are perceived to be mutually exclusive. However, designing and conducting a scientific study requires more creativity than people presume. Later, this creativity gets camouflaged in the technical scientific literature, which is comprehensible only to a small percentage of population having technical knowledge of the field. Presenting facts in the tried and tested scientific manner is a necessity for scientific research, but this presentation could be coupled with more interesting ways to captivate the attention of broader audience.

In today’s digital world, humans are constantly exposed to plethora of information delivered from multiple channels and devices. It may become harder to capture the attention of people with just formal scientific articles filled with technical terminologies. Presenting research work in form of captivating blogs, graphics, humor, puzzles, etc. can complement the original research article and increase audience engagement. Authors may also connect with the social media friendly audience and make digital-savvy content like videos or podcasts to generate curiosity in the public about their research.



Graphics and illustrations are key components of scientific research writing, and it is used to convey the textual information in visual ways. Graphical representation makes the research more interactive and easier to understand for the users. In scientific research, graphics are mostly used to visualize the scientific data, but it can also be used to summarize the full research study in a way that can be easily understood in few minutes. A well-made infographic or graphical abstract makes the article distinctive and easy to understand for the readers. Also, making it more memorable and unforgettable for a long time.


Source: Albert Einstein Memorial statue by sculptor Robert Berks at National Academy of Sciences, Washington, D.C. Photo taken by Qualiten Press Team.


“The greatest scientists are artists as well.”
– Albert Einstein



Humor is another way to make your research distinctive and memorable for the readers. Summarizing the research findings in simple humorous quotes, cartoons or videos can engage the reader and build connection with the research work. Studies demonstrate that humor activates brain to release endorphin hormone, which improves social bonding and elevates pain threshold [1,2]. There is even a separate Ig Nobel Prize for the scientific work that amuses people before making them think, and it is awarded by Nobel laureates. Humor also makes scientific studies more relatable, especially for the youngsters who could get more attracted towards science with better interaction.



People can also get more curious about the scientific research through interactive puzzles and quizzes. Research has shown that puzzle solving improves the mood by generating neurotransmitter dopamine, one of the “feel-good” hormones [3]. As such science is developed from question and it is established by finding their answers. To solve the questions of science, one need to search for the answers from every angle and a good puzzle teaches the same.

When we talk about scientific research presentation, we need to utilize multiple formats and channels to improve the engagement and enhance experience of readers. Researchers and publishers should work together towards representing research in an easy-to-understand and easy-to-convey manner to the broader audience. Thus, next time when you publish your research work think on developing and sharing a graphics, humor, puzzle, or a short blog encouraging readers to explore more about your scientific work. Qualiten Press is committed to provide such platform to researchers, visit Qualiten Insight to participate and explore more.


“If you want to have good ideas, you must have many ideas.”
– Linus Pauling.

And the best way to get diverse set of ideas is to listen to the feedback from diverse people, by outstretching the science to broader audience with diverse set of backgrounds and experiences.


Copyright © 2021 Qualiten Press


Cite this Content: Hussain A, Bhure P, Kumar A. Evolving creativity in scientific communication. Qualiten Insight. 2021; ID:09002000001


Qualiten Press Team

Discoveries from Basic to Beyond

United States

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Scholarly Communication
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    Qualiten Press serves science and healthcare by publishing peer-reviewed scholarly journals, increasing accessibility, creating easy-to-understand scientific content, continuing innovation, patient advocacy, and promoting collaboration.

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